Medi-Market and Pink Ribbon: Working Together to Fight Breast Cancer

“A partnership with Pink Ribbon isn’t just a donation. It’s much more than that.”

— Cédric Antoine, CEO of Medi-Market

For Medi-Market, engagement begins with a shared mission: making health and wellness expertise accessible to everyone. That is why the health retailer consciously chooses partners whose values align with that vision. Pink Ribbon is a natural example of this.

“The fight against breast cancer is an issue that resonates deeply with us and affects so many people that we want to do something about it. We want to help the people who work hard every day to fight this disease.”

Moving Forward Together

That commitment is on full display during the Pink March. For Medi-Market, marching together is more than just a symbolic gesture: it literally gets people moving and makes solidarity visible. Because when we move together, we can also set things in motion. Medi-Market strongly believes in the power of that movement and in the ability to make that wave grow ever larger.

Participation in the 20 km Run Through Brussels also fits into that vision. Sports and exercise are key pillars of health and well-being, but the event also fosters a sense of community within the company. Colleagues train together, share the effort, and challenge one another.

A ribbon that connects

The partnership is also taking concrete form in Medi-Market stores. Customers can purchase the “ Pink Ribbon ” ribbon there and thus contribute directly to the fight against breast cancer.

For the CEO of Medi-Market, the “ Pink Ribbon ” bracelet also holds special symbolic value. “I wear it every day. It reminds me of why Pink Ribbon exists, why we are partners, and why we must continue to think of the people facing breast cancer.”

In this way, the ribbon and the bracelet are not only a way to provide financial support, but also a visible sign of solidarity. After all, breast cancer affects almost everyone, either directly or indirectly.

More than a donation

What Medi-Market values most is that the partnership also creates opportunities for genuine human connection. Through Pink Ribbon , the retailer connected with people who have personally experienced breast cancer. Some of these encounters even grew into friendships. And according to Medi-Market, that is precisely where the strength of a partnership lies: listening, learning, supporting, and taking action together.

“The partnership has also inspired us as a company to reflect on our role. We can not only offer our expertise, but also listen to what people feel, experience, and need on a daily basis.”

That is why Medi-Market also encourages other companies to get involved—not just by making a financial contribution, but by working together with employees, customers, and partners to start a movement.

Because every step counts. Every contribution counts. And the bigger the movement, the greater the impact.