Public Impact

Public Impact is a renowned consulting firm specializing in public affairs and strategic communications. With in-depth insight into political discourse and the needs of the business community, the Public Impact team helps its clients identify political risks and opportunities, participate in the policymaking process, and build a strong reputation. The Brussels offices handle both Belgian and EU affairs, covering a wide range of topics: from digitalization and health to energy, mobility, food, and much more!

Pink Ribbon and Public Impact have joined forces in 2024, 2025, and 2026 to realize a unique project: illuminating the European Parliament in pink. As a result, the historic Station of Europe in the heart of Brussels was illuminated in pink for two consecutive years to mark the start of Breast Cancer Awareness Month, with Members of the European Parliament expressing their support for the fight against breast cancer.

"We can beat cancer and our generation is the generation that can do it," said Roberta Metsola, President of the European Parliament, during the first pink lighting on Oct. 1, 2024. "I am proud that the European Parliament is celebrating Breast Cancer Awareness Month and reaffirming our commitment to the fight against breast cancer. By raising awareness, promoting prevention and supporting research, we give hope to patients and their loved ones."

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