Medi-Market

The Medi-Market group is a leading Belgian player in the distribution of pharmacy and parapharmacy products, active in 5 European countries. With more than 180 points of sale, Medi-Market offers a unique model based on a network of physical stores combined with a digital offering.

For two years, during the month of Pink October, Medi-Market has organized the sale of ribbons in all of its outlets in Belgium, the Grand Duchy of Luxembourg and the Netherlands. In addition, Medi-Market involves its employees in its initiatives, such as the La Marche Rose, Pink Monday and the 20 km of Brussels.

A tangible commitment

Cédric Antoine, CEO of Medi-Market, is also keen to be present at Pink Ribbons national press conference, where the new ribbon of the year will be unveiled. In 2023, he shared a poignant testimony about his encounter with Anne-Catherine, a young woman who helped create the "ribbon that is one.

"It sometimes happens that I send a short message to acquaintances who are facing a serious event," Cédric Antoine explained. "But since I met Anne-Catherine, I call them to ask personally how they are doing." A powerful message that underlines the importance of sincere attention to seriously ill people around us.