Goodwill
Who is Goodwill?
Goodwill is a Belgian family business that has been immersing people worldwide in the spirit of the holidays since 1986. Specializing in sophisticated decoration and enchanting seasonal products, Goodwill is known for its attention to detail, creativity and craftsmanship. Each item - from baubles to table decorations - tells a story, often handmade and always with a magical character.
What makes Goodwill truly special is their warm and personal approach. Behind every design is not only aesthetics, but also emotion and meaning. And that is exactly what fits in with Pink Ribbon's mission: to connect people around hope, support and solidarity.
Goodwill & Pink Ribbon: together we bring light
Pink Ribbon has for several years been able to count on the loyal support of Goodwill, a partner with a big heart. Thanks to their expertise and creative drive, several unique merchandise items that are both aesthetically and symbolically powerful have already been developed.
For example, Goodwill designed a series of exclusive Pink Ribbon baubles - beautiful ornaments that not only bring warmth into the home, but also represent connection, hope and support. During the end-of-year period, a time that is all about warmth, being together and meaningful gestures, these baubles take on added emotional value. They remind us that even a small detail can make a big difference.
The partnership between Goodwill and Pink Ribbon continues to grow, with new designs each time that touch hearts and contribute to a world with less breast cancer.

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