AVA

Why do you feel it is important to support Pink Ribbon ?

"At AVA, we believe that every step counts. Pink Ribbon is committed to a cause that directly affects many people, including those around us. By supporting their projects, we want to contribute to greater awareness and better care for everyone affected by breast cancer. This is how we help make a difference together."

You have been selling the Pink Ribbon and now the Pink Ribbon for several years. How are the reactions from your customers?

"Our customers are responding very positively. They appreciate the fact that they can support Pink Ribbon with a small purchase. We often hear that people wear the ribbon with pride, for themselves or for someone close to them. It's nice to see how such a symbol connects people."

1 in 8 women will face breast cancer during her lifetime, do you experience the same among your employees?

"Unfortunately, we too have colleagues who were affected by this. That makes our commitment all the more sincere. We know from our own experience how important support, understanding and connection are, both in the workplace and beyond."