Play Nostalgia

In connection with The Pink Walk , Pink Ribbon and Play Nostalgia have joined forces on several occasions. Each time this turned into a successful collaboration.  

For the eleventh edition of The Pink Walk, in May 2025, Play Nostalgia worked out an activating campaign that did well both on air and online. The goal of this edition was to get even more people walking. Not only would more funds be raised, but more people would also take care of their own health.

To make this happen, the radio station enlisted its presenter Sean Dhondt. He created a walking team and launched an appeal: "For every participant who joins my team, I will walk at least 100 meters."  

No sooner said than done. On Friday, May 9, Sean made a 40-kilometer trek on foot toward the radio studio on the Left Bank. It became a day full of emotion, walking pleasure and beautiful moments centralized around the theme of supporting breast cancer patients. In Sean's words, "I walked my own Pink March: for all the women who are fighting breast cancer, who have faced it or who have yet to start that fight. I hope they felt supported."

Look back at Sean's version of The Pink Walk https://www.instagram.com/p/DJb9E6voPQb/