Bloomon

In celebration of Mother's Day, bloomon organized an action in 2025 to benefit Pink Ribbon. In honor of this occasion, the flower supplier launched a Pink Ribbon with beautiful peonies, the flower of spring and symbol of femininity. The bouquet was available from April 22 through Mother's Day on May 11, and for every bouquet sold, €2 went to Pink Ribbon.  

Thus, giving a bouquet became not only a way to honor moms, but also an opportunity to encourage other women. Two good deeds in one: giving love and showing solidarity.

"We believe that flowers connect people. With this Pink Ribbon Peony Bouquet our bloomon customers can show their love and at the same time make a difference in the lives of many women," Daniëlle Schoop, Brand Lead at bloomon, told the campaign. "With these flowers you say much more than just 'I love you'".

The choice of peonies was no accident: this flower symbolizes love, femininity and strength, values that perfectly align with Pink Ribbon's mission. Proceeds from the campaign support concrete projects on prevention, early detection and care for the quality of life of patients in Belgium.

"Mother's Day is the time to reflect on the women who play a special role in our lives," said Anne Soenen of Pink Ribbon. "Thanks to initiatives like this one, we can continue to strengthen our operation and increase our impact."